Business Model Design and Innovation

Your business model describes how you create, capture and deliver value to your target market. At its core, your business model explains how your business makes money. The process of business model design forms part of your organization’s business strategy.

The business model canvas presents an organized way to lay out your thoughts or assumptions about not only the key resources and activities of your value chain, but also your value proposition, customer relations, channels, customer segments, cost structures and revenue streams.

You will learn:

• The components of the business model canvas
• How to sketch your ideal business model