January 29th, 2022 | 4 min read Step into the shoes of a consumer. How many times have you been swayed to purchase by glowing reviews of a product or service or long lines at store-fronts? After purchase, you may have many questions: How do I use these...
With the pandemic, many people have found themselves juggling a new way of working. Even if you are not a parent, this new normal affects you as many of your clients and customers are likely parents or grandparents. Telecommuting has become much more common, parents...
December 15th, 2021 | 4 min read Starting a business from scratch and building it from the ground up is an incredible feat. That said, there will be mistakes along the way. Mistakes are unavoidable and imperative for growth, as is the case in everyday life...
The holiday season is upon us. For most entrepreneurs, this is your busiest period of the year. Where large companies have dedicated departments to undertake every aspect of their holiday strategy, small or micro businesses are usually joggling it all on their own....
The short answer: If you have a business with customers, you need a CRM system. If you have leads you want to convert, you need a CRM. If you want to automate and increase efficiency, you need a CRM. If you have remote employees, you need a CRM. You should start off...
By Shanice Rattan, Digital Marketing Intern “Design is the silent ambassador of your brand ” – Paul Rand (American art director and graphic designer). Visual branding encompasses much more than how your brand looks (aesthetics). It also embraces how it makes others...
The workplace has long been seen as a physical space - an office. There was even a popular, long running sitcom series - or mockumentary - highlighting the behaviours of a group of typical office workers, from office parties, ego clashes, cliques, boredom and...
By Shanice Rattan, Digital Marketing Intern No amount of ‘how to’ books, manuals or guides on entrepreneurship will suffice when it comes to your electrifying journey of entrepreneurship. Everyone’s entrepreneurial journey is unique but the lessons we learn can...
It starts with your appetite. Hunger and passion point to the potential to solve problems differently. You can possibly start a business with (almost) no help, some funds and a whole lot of passion and perseverance. However, you can’t scale a business in the same way,...